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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Zain Kuwait WIN ZAIN WITH ZAIN

Zain Kuwait

WIN ZAIN WITH ZAIN 2011

"Win Zain with Zain" for Zain Kuwait took place in 2010 for 40 days.

The Challenge
Zain Kuwait wanted introduce to its customer base new products through a rewarding scheme.
NPH Solution
Newsphone proposed and implemented a custom-made competition with frequent prizes. A trivia game engaged customers while the daily and weekly prizes were stimulating usage. The promotion was promoted through owned services bulk, MMS bulk and on the USSD menu.
Achievements
Users engagement to this campaign is safely considered as the most distinguishing feature.