Activities | Value Added Services | Mobile Marketing | Telecinco Spain Navidades
"Navidades" for Telecinco Spain in 2009 last for 28 days.
Telecinco Spain wanted to duplicate the unique success of una casa al dia with a new mobile marketing campaign.
Newsphone designed and executed an SMS competition for the Media Group giving away the prizes that the audience loved: houses! Through a thematic trivia game Telecinco audience was contesting for 10 houses! The ATL promotion through live TV shows maximized impact of the campaign and attracted many participants.
The recipe followed led for once more to outstanding results.