Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | MOOV COTE D’IVOIRE MOOVCASH 2
MOOV COTE D'IVOIRE
"Moovcash 2" promo run for Moov Cote d'Ivoire for 40 days in 2010.
Moov wanted to repeat the success of MOOVCASH campaign and launch a new mobile marketing campaign.
Newsphone redesigned a short term loyalty campaign with having as an objective to achieve even better results than these of the previous campaign. Therefore, Newsphone submitted a new prizes scheme of many daily winners of cash prizes, airtime, and a house as the grand prize. An intensive communication plan was applied in order to maximize impact of the campaign promotion.
Moovcash 2 met its set objective of exceeding penetration and incoming SMS results.