Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | MOOVCASH
MOOV COTE D'IVOIRE
"Moovcash" promo run for Moov Cote d'Ivoire for 30 days in 2010.
Moov needed to reward its customers via an interactive campaign with great prizes.
Newsphone proposed a 30 days promotion giving away cash prizes on a daily basis. A quiz mechanism arouse and won subscribers interest while the applied communication policy maximized the penetration and impact.
The effectiveness of the campaign can be depicted by the outstanding SMS participation that was double the size of the operator.