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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | ZAIN Iraq

ZAIN Iraq

"WIN ZAIN WITH ZAIN"

"Win Zain with Zain" for Zain Iraq run in 2009 for 30 days.

The Challenge
Zain Iraq wanted to test the local market with an SMS promotion.
NPH Solution
Newsphone proposed and implemented an one month promotion with frequent prizes. The concept and the mechanism of the competition were customized to Zains subscribers profile, thus creating an engaging interactive user experience.
Achievements
The great success is that this project was replicated another 3 times. SMS penetration reached 10% of subscribers base.