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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Vodafone Spain

Vodafone Spain

100 Dias, 100 BMW

"100 Dias , 100 BMW" took place in 2006 for Vodafone Spain. The campaigns duration was 100 days.

The Challenge
Vodafone Spain assigned to Newsphone the mission of creating a new revenue stream through an engaging for Vodafone subscribers campaign. This was the first ever large scale mobile promotion of this magnitude.
NPH Solution
Newsphone developed and executed the "100 Days 100 BMW" promotion. Vodafone subscribers were challenged to play for a BMW daily through an interactive personalized mechanism which was optimizing user experience. The campaign was endorsed by a large scale TV, print, mms and internet promotion.
Achievements
This campaign set the standards for mobile marketing promotions in the country